Uh, what is it then?

Let's talk beer - or beer commercials, at least.

In the seemingly unwinnable war between macro and micro brews, there is a new Budweiser radio commercial that tells us:

...this beer isn't a Bock, or an Ale, or a Cherry Wheat or a Berry Wheat, or a trendy Microbrew - but it is the perfect mix of taste and refreshment.

I wanted to scream when I first heard this commercial. After all, Budweiser is one of the most tasteless beers ever created. Excuse me, it's beer-flavoured water.

But the more I thought about it, the more I felt sorry for them.

After all, Bud-Coors-Miller have been making the same taste-alike product for well over 100 years. Someone once said that it takes skill to make something for that long that tastes consistently like nothing.

OK, I'm done feeling sorry for them. If you're a real beer-drinker, you drink it because it's tasty, not for the buzz.

****

The TV Bud commercial I've been raging about has been the one set in the bar where the bartender - of course, an attractive blonde - educates several men dressed-to-impress on the history of Budweiser. Nowhere, is the loud, obnoxious music normally played in a bar, prompting that bartender to shout "what?" when you try to order. Nowhere is the cloud of smoke that is ever-present in 90 percent of America's bars. It's a really pleasant setting... which would make you actually want a beer you can enjoy. Not Buttwiser.

****

My all-time least favourite commercials right now are the Cadillac commercials that have been running.

http://www.cadillac.com/cadillacjsp/model/gallery.jsp?primary=5&model=cts&nid=1&sid=0&id=4

Apparently, it's some bigname acress I've never heard of in them.

Her monotonous tone just drives me up a wall.

I think, but can't confirm, that she was also in the Cadillac commercial where she lists the things her husband has got her for x-mas or anniversary. Of course, they're high-priced, rich-person things like a country club membership and other crap a typical female wouldn't want. Of course, he redeems himself by getting her the car she's currently shilling.... in that monotonous voice.

Here's another: http://video.google.com/videoplay?docid=-4393080544546802938&q=cadillac+commercial&ei=ENYsSLbpJJGcqgPPr-G1CQ

What a great line, "when you turn your car on does it return the favour?"

Ugh, I want to put a baseball bat to her car right now.

Another Cadillac commercial that's not as obnoxious (since she's not in it), but kind of a head scratcher:
http://vids.myspace.com/index.cfm?fuseaction=vids.individual&VideoID=31797597

What exactly does that tag line mean: "...if you're not into all of that, there's just one thing to do - graduate."

I have graduated. I drive a mini-van now.